Our Story

Born of a passion for sourcing distinctive products, NewWall caters to those who share an enthusiasm for the highest-quality designs coupled with international trends and innovation.   Our deep roots in the Italian luxury goods market and expertise in global import and export, have accorded NewWall exclusive access to a unique range of magnificent wallcoverings.  With our global team constantly sourcing and curating superb creations, NewWall proudly serves as the sole North American purveyor of distinguished brands from Italy, Spain, the UK and USA, among others.

Believing that beautiful wallcoverings ignite and inspire the ambience of a room, the NewWall team collaborates closely with everyone involved in a project, from concept to execution and delivery, to ensure a seamless and stellar result.  With our Toronto head office and showrooms throughout Canada and the USA, NewWall provides white glove service to both the business trade and retail clients in the mid- to high-end market.  Welcome to the NewWall vision!

Maria Raco director of NewWall wallpaper

Maria Raco
Founder, NewWall

With a career spanning import, distribution and sales for some of the most successful American, British and Italian fashion and sportswear collections including Miss Sixty, Energie, Diesel, Kangol, French Connection and Kenneth Cole, Maria has been developing her passion for bringing the highest quality trends to new markets for more than a decade. Her carefully honed fashion expertise, combined with a keen eye for interiors provided the foundation upon which to build NewWall. Maria is responsible for setting the creative and corporate vision for NewWall and she continues to seek out exclusive, innovative and unexpected products to delight her loyal clientele. She works with multinationals as well as local artists and graphic designers with a view to inspiring.

tina-giovinazzo NewWall wallpaper Mississauga

Tina Giovinazzo
Director of Finance

As the Director of Finance for NewWall, Tina is responsible for strategic management in addition to maintaining accuracy and integrity of all financial reporting. Tina is a dynamic leader with an established track record in finance and organizational leadership, with expertise in accounting and financial analysis. With more than 20 years of experience as a top-level manager at Bank of Montreal (BMO), Tina is accomplished in developing financial strategies that enhance organizational growth and maximize sustainability. Tina has an HBA degree in Canadian Political Science and a B-Commerce in Economics from Brock University.


Tania Mammoliti NewWall Operations Manager

Tania Mammoliti
Operations Manager

A strong background in the insurance sector has helped Tania perfect the art of customer service. Clients and colleagues alike deeply admire her dedication to her work, meticulous attention to detail and personal touch to the projects she undertakes. With a deep passion for Interior Design, Tania finds beauty in subtlety. Her gracious demeanor and approach to assisting customers while ensuring a seamless delivery make her a trusted and valuable asset to NewWall.


Setsuko Hara Director of Sales for NewWall wallpaper

Setsuko Hara
Director of Sales

Over the past decade, Setsuko has acquired extensive expertise in the luxury fashion industry in both North America and France. Her refined yet bold sense of style and design, coupled with an analytical approach to business development, have enabled Setsuko to excel in Visual Presentation, Buying, Retail Sales and Management, as well as Functional Fabric and Garment Production. Perfectly bilingual in English and French, Setsuko will translate the language of luxury fashion into the language of NewWall luxury wallcoverings, while developing and expanding NewWall’s market opportunities in Canada and the United States.


Ashley Sromek Marketing Coordinator NewWall wallpaper Toronto

Ashley Sromek
Marketing Specialist

Ashley’s strong creative flair and love for interior design enables her to excel in her role as Marketing Coordinator. In her role, Ashley works on launching new product lines, coordinating tradeshows and events, and creating beautiful marketing materials to captivate and engage our audience. Prior to joining the NewWall family, Ashley earned her Business Commerce degree at Ryerson University, specializing in Marketing and Communications, and subsequently held a Marketing and Administrative role for a recruiting company in downtown Toronto.


Sarah Angela Nacario Digital Marketing & E-Commerce Manager NewWall

Sarah Angela Nacario
Digital Marketing &
E-Commerce Manager

Sarah is responsible for strategizing, executing, and measuring all online analytics, web content and creative campaigns, as well as managing the e-commerce site and customer support. A digital techie at heart with an eye for design and photography, she ensures that NewWall’s online branding reflects the premium quality of the products. She holds an HBA degree from University of Toronto, as well as a Digital Marketing Foundations certification from UofT’s Continuing Education. Sarah has experience from various industries like retail, commercial banking, non profit organizations, and web development / design.

Shelley Whelan
Showroom Manager

As a former stylist and wardrobe consultant, Shelley knows about quality design. Her passion for fashion, textiles and patterns was amplified during her years in Japan, where she lived in endless awe of exquisite fabrics and papers after graduating from Queen’s University with an Arts & Science degree. After several years in the fashion industry, Shelley is thrilled to join the NewWall team as Showroom Manager of NewWall House, which officially launched in the spring of 2017. She is looking forward to shifting her focus from outfitting women in contemporary designs to adorning walls with luxurious wallcoverings, all the while remaining within the realm of innovative and inspiring creations.